Shaks' Stax of Wax
Branding, merchandise and signage for new Kingston record shop
Record shop owner Shaks wanted to project a personal, non-corporate look, so we went with a fun, cartoon-like image and chunky, retro type. The face graphic was hand drawn from photos, and was designed to work as a one colour screen print for use on t-shirts and slipmats. The signage had to be bold, bright and eye catching, and again not look corporate or too serious.
We went with various colour-ways for the t-shirts, and a back print which also served as a location map of the shop.
JRT Design also pitched an extra t-shirt design, a irreverent take on a certain classic soul label and a reflection of Shaks’ no-nonsense management style.
And yes, the apostrophe IS in the right place. (His name is Shaks, not Shak)