Shaks' Stax of Wax

Branding, merchandise and signage for new Kingston record shop

Record shop owner Shaks wanted to project a personal, non-corporate look, so we went with a fun, cartoon-like image and chunky, retro type. The face graphic was hand drawn from photos, and was designed to work as a one colour screen print for use on t-shirts and slipmats. The signage had to be bold, bright and eye catching, and again not look corporate or too serious. 

We went with various colour-ways for the t-shirts, and a back print which also served as a location map of the shop.

JRT Design also pitched an extra t-shirt design, a irreverent take on a certain classic soul label and a reflection of Shaks’ no-nonsense management style.

And yes, the apostrophe is in the right place. 

I've known Jim in a professional and personal capacity for over 25 years. I took over a record shop 3 years ago, with no prior knowledge of how to create a brand which identified the ethos I was trying to create. Jim was instrumental in the logo design, print and production for the new business. There has been a tremendous response to our brand and logo, which has been achieved by Jim's creativity to provide something unique. My demands have sometimes been complicated and Jim has managed to work with my ever-changing ideas, focusing on the identity of the store. In spite of a difficult last 14 months trading, we've managed to develop our core customer base. Jim has had a big part to play in setting up the foundations for this to be achieved. It goes without saying that I have always recommended Jim, whenever my friends or business colleagues have required his skills and expertise.
Shaks Ahmed
Company Owner

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